Four steps. Nothing left to chance.
Target, attract, convert, prove. Always in that order, always measured. That is how chance becomes a diary full of meetings.
30 minutes, free, no commitment.
Everyone has tools. What is missing is order.
A page here, a campaign there, an intern on social media. No single action proves anything. We install the steps in order, connect them, and count what each one produces.
From point to proof.
A stranger becomes an enquiry, an enquiry a meeting, a meeting a client. Each step has its work, its deliverables and its number.
- 01
Target
Who buys, why now, where to find them, what they are worth over time.
See the step - 02
Attract
Be found, be seen, be contacted, by the right people.
See the step - 03
Convert
Turn interest into meetings, then meetings into clients.
See the step - 04
Prove
Acquisition cost, conversion, return on each channel. Then the decision.
See the step
Know who is worth attracting.
Before spending a penny, we define the client you really want: the one who buys, pays well and comes back.
Who buys, why now, where to find them, what they are worth over time.
- Diagnostic
- Ideal client
- Areas and markets
- Client value
- Ideal client profile: trade, project size, area, buying trigger
- What a client brings you over time, and what you can afford to pay to win one
- Where those clients look: Google, Maps, LinkedIn, referrals, trade shows
- The message that speaks to them, against your competitors
- A written profile of your ideal clients
- The acquisition cost you can accept
- The written plan: targets, channels, messages, goals
Client lifetime value
It sets what each client can cost.
Bring in the right prospects.
Visibility, traffic and conversations, on the two or three channels where your clients already are.
Be found, be seen, be contacted, by the right people.
- Google and Maps
- Advertising
- Prospecting
- Google profile, Maps and local SEO
- Google, Meta or LinkedIn ads, steered week by week
- Phone, email and LinkedIn prospecting when your market suits it
- Content and reviews that make people want to call you
- Channels launched and set up, in your name
- Messages and ads, approved with you
- Every source tracked from the first enquiry
Enquiries received, by channel
And what each enquiry costs.
An enquiry becomes a meeting.
A visit becomes an enquiry, an enquiry a meeting, a meeting a client. Nothing gets lost in between.
Turn interest into meetings, then meetings into clients.
- Forms
- Booking
- Instant answer
- Follow-ups
- Forms and messages that turn interest into enquiries
- Online booking, straight into your diary
- An instant answer to every enquiry, even when you are busy
- Automatic follow-ups until they answer
- Enquiries tracked from source to signature
- A diary of qualified meetings
- Follow-ups that run without you
Conversion rate, step by step
Visit → enquiry → meeting → client.
Count everything. Then correct.
Every month, we measure what each channel produced and what it cost. What works gets reinforced, the rest gets cut.
Acquisition cost, conversion, return on each channel. Then the decision.
- Monthly report
- CRM and tracking
- Tests
- Adjustments
- Tracking every enquiry, from source to signature
- The cost of a client, channel by channel
- Tests: a message, an offer, an audience
- Next month’s decisions, made with you
- The monthly report, in plain words
- Access to your client space, with the same numbers as us
- Next month’s decisions, in writing
Client acquisition cost
And the return on each channel.
Four families of levers. Chosen for you.
We do not switch everything on. The plan keeps the two or three levers that matter for your market, then we add what the numbers justify.
- Google and Maps
- SEO
- Google and Meta ads
- Phone prospecting
- Email sequences
- Conversion pages
- Booking
- Client reviews
- Automatic follow-ups
- CRM and tracking
- Monthly report
Visibility
Be found by the people searching.
- SEO and local
- Content
- Social media
- Personal branding
- Google, Meta, LinkedIn ads
- Client reviews
Prospecting
Reach the people not searching yet.
- Phone
- Sequences
- Qualification
Conversion
Turn interest into meetings.
- Conversion pages
- Copywriting
- Forms
- Booking
- Proof
Infrastructure
What connects everything and lets nothing slip.
- CRM
- Automations
- Lead tracking
- Follow-ups
- Tracking
- Reporting
- AI when it helps
AI is not a selling point: we use it when it saves time or wins clients, not for decoration.
From chance to orbit.
Every business sits somewhere on this scale. The method is how you climb it, one step at a time.
Chance
Clients arrive through referrals, in waves.
Signal
One measured channel, enquiries every month.
System
Target, attract, convert, prove run without the founder.
Orbit
Several channels, cities, countries.
Where are you? We work it out together on the call.
Book a callWith Bulletproof, here is what awaits you.
Here is, concretely, how things go once you say yes.
- Day 1
The 30-minute call
YouYou tell us about your company and your ideal clients.
UsWe tell you straight whether we can help.
- Week 1
Diagnosis and written plan
YouYou read the plan and sign it off.
UsTargets, channels, messages, goals and what we measure, in writing.
- Weeks 2 to 4
Set-up
YouYou keep running your business. We ask for one hour a week.
UsEverything your plan sets out is put in place and tested: the Bulletproof App, then the first channels.
- Months 2 and 3
First enquiries
YouEnquiries and meetings land in your calendar and on your phone.
UsWe count everything, test, and adjust targeting and messages.
- Every month
The report
YouYou know where each client came from and what it cost.
UsWe review it with you and decide what comes next, together.
These are the steps we follow with every client. Results depend on your market, your offer and your capacity to handle enquiries: that is why everything is measured.
We guarantee the method. Not a number of clients.
Your results depend on your market and your offer. What depends only on us is written down, and kept.
No enquiry left unanswered
Every enquiry gets an answer straight away. The App alerts you, and you call back with the full history in front of you.
A written plan before we start
Nothing starts until you have read and approved the plan: targets, channels, goals, what we measure.
A report every month
Enquiries, meetings, clients, costs. In plain words, with next month’s decisions.
A short commitment
Explained on the call: long enough to measure properly. After that, you stay because it works, not because you are locked in.
You own everything
Contacts, data, Google Business Profile and ad accounts are in your name.
Theo in person
Theo writes your plan, reads your numbers and decides with you. He works with a few companies at a time. No switchboard, no tickets.
Your questions about the method.
How soon do the first enquiries arrive?
Installation usually takes two to four weeks. The first enquiries most often arrive in months 2 and 3. The pace depends on your market, your offer and the channels chosen: that is why everything is measured from day one.
Do I need to use every lever?
No. The written plan keeps the two or three levers that matter for you. We only add more when the numbers justify it.
How much of my time does it take?
About an hour a week during installation, to approve messages and answer our questions. After that, you handle the meetings and we review everything with you each month.
Do you guarantee results?
We guarantee the method, in writing: that is the Proof Guarantee. In writing: your system is running within 30 days, otherwise the first month costs you nothing; your report arrives before the 5th of each month, otherwise that month is refunded; and what your plan sets out is written down, dated and delivered. It holds if you keep your written commitments. We do not promise a number of clients, because nobody honest can.
I already have an agency or tools. Do we start from scratch?
No. The diagnostic tells you what to keep, fix or replace. We build on what already works.
How much does it cost?
The Bulletproof System is built to measure, for each business. From €390 a month, depending on your situation. The exact price is set on the call, once we understand your situation: not before, because it depends on what we build for you. VAT not applicable (French tax code, art. 293 B): nothing to add. Any ad budget is paid directly to the platforms. Optional €490 diagnosis, deducted if we work together.
Let’s see where you are on the scale.
In 30 minutes, we look at your situation and tell you honestly whether the method can help.
You talk to Theo, the founder.30 minutes, free, no commitment.